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About Make Lemonade

Make Lemonade is a personal finance comparison website that empowers you to live a better financial life. How? We help you make more informed financial decisions through free financial content, comparison tools, calculators and product reviews. If you have a question, we have an answer. Our goal is to become your go-to source for all things personal finance. Whether you’re paying off student loans, shopping for a new credit card, funding your education or managing debt, we’ll be here every step of the way.

Our Story

A better personal finance company

Our founder, Zack Friedman, has always worked in finance. However, one thing was never clear: Why is personal finance so complicated? Why is the process to choose any financial product so confusing? Isn’t there a better way?

Zack created Make Lemonade to simplify personal finance. Our strategy is simple: find high quality lenders, compare their rates and terms, and present them to you in an easy to understand way. But we don’t stop there. We also offer calculators, guides, tools and free content so you can find the right financial products for you.

Zack Friedman

Our Mission

Empower you to live a better financial life

Our mission is to help inspire you to make smart, fully informed decisions that empower you to live a better financial life. We believe in full transparency in the financial services industry. That’s one of the reasons we created Make Lemonade – to help level the playing field between large financial institutions and you. For too long, financial services have been tricky, costly and hard to understand. We’re here to change that. Plus, we love saving people money.

Here are a few ways we can help:

  • We provide helpful financial tools and tips.
  • We have the latest, updated reviews for leading financial products.
  • We help simplify the student loan, personal loan and student loan refinancing process to save you time so you can find a lower payment.
  • For your major financial life decisions, we want to help you get more for your money.
  • We help you make better choices to pay down debt, improve your financial profile and achieve financial freedom.

Editorial Content

Built on independence

All the editorial content on Make Lemonade is written solely by Make Lemonade. The content on Make Lemonade is based solely on the author’s opinions, and is not provided, approved, endorsed or reviewed by any financial institution or partner. Make Lemonade is built on transparency and financial empowerment.

How We Make Money

Built on transparency

It’s important to us to share how we earn money. We are not a lender, broker, credit card issuer or financial or investment adviser. Make Lemonade also does not provide legal, accounting, financial, tax or investment advice. We are a for-profit company and may receive compensation in the form of a referral fee from our advertising partners for products on our website such as a loan or credit card, for example. Any compensation that Make Lemonade receives from its advertising partners may affect how and where products appear on the site, including, for example, the order in which a lender appears in a rate table, but does not affect the lender’s rates or fees. This compensation helps us to support our website and continue to offer free content, analysis, tools, resources and reviews to help us fulfill our mission and continue to be one of the leading sources on personal finance.

Our Promise

We put you first and everything is free

We promise to put you first. That’s why we’re focused on making personal finance simpler and easier to understand. We’re on a mission to find great deals for your wallet. We’ll handle all the heavy lifting so you don’t have to. Simply put, we wouldn’t want it any other way.

And everything on our site is 100% free. All the tools, calculators, guides, resources and financial content is completely free for you. We don’t believe in subscription fees or charging you for anything on our site. Make Lemonade is free – and always will be.

We are grateful for our relationship with you and the trust that you have placed with Make Lemonade. We will always strive to be the most transparent, trustworthy and reliable source for personal finance.

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