About Make Lemonade
Make Lemonade is a free, independent and unbiased personal finance comparison website that empowers you to live a better financial life. How? We help you make more informed financial decisions through free financial content, comparison tools, calculators and product reviews. If you have a question, we have an answer. Our goal is to become your go-to source for all things personal finance. Whether you’re paying off student loans, shopping for a new credit card, funding your education or managing debt, we’ll be here every step of the way.
Our Story
A better personal finance company
Our founder, Zack Friedman, has always worked in finance. However, one thing was never clear: Why is personal finance so complicated? Why is the process to choose any financial product so confusing? Isn’t there a better way?
Zack created Make Lemonade to simplify personal finance. Our strategy is simple: find high quality lenders, compare their rates and terms, and present them to you in an easy to understand way. But we don’t stop there. We also offer calculators, guides, tools and free content so you can find the right financial products for you.
Our Mission
Empower you to live a better financial life
Our mission is to help inspire you to make smart, fully informed decisions that empower you to live a better financial life. We believe in full transparency in the financial services industry. That’s one of the reasons we created Make Lemonade – to help level the playing field between large financial institutions and you. For too long, financial services have been tricky, costly and hard to understand. We’re here to change that. Plus, we love saving people money.
Here are a few ways we can help:
- We provide independent, unbiased and transparent tools and tips.
- We have the latest, updated reviews for leading financial products.
- We help simplify the student loan, personal loan and student loan refinancing process to save you time so you can find a lower payment.
- For your major financial life decisions, we want to help you get more for your money.
- We help you make better choices to pay down debt, improve your financial profile and achieve financial freedom.
Editorial Content
Built on independence
All the editorial content on Make Lemonade is independent analysis written solely by Make Lemonade. The content on Make Lemonade is based solely on the author’s opinions, and is not provided, approved, endorsed or reviewed by any financial institution or partner. Make Lemonade is built on transparency, independence and financial empowerment.
How We Make Money
Built on transparency
It’s important to us to share how we earn money. We are not a lender, broker, credit card issuer or financial or investment adviser. Make Lemonade also does not provide legal, accounting, financial, tax or investment advice. We may receive compensation from our advertising partners for products on our website that we have independently reviewed and evaluated. This compensation helps us to support our website and continue to offer free content, analysis, tools, resources and reviews to help us fulfill our mission.
Our Promise
We put you first and everything is free
We promise to put you first. That’s why we’re focused on making personal finance simpler and easier to understand. We’re on a mission to find the best deals for your wallet. We’ll handle all the heavy lifting so you don’t have to. Simply put, we wouldn’t want it any other way.
And everything on our site is 100% free. All the tools, calculators, guides, resources and financial content is completely free for you. We don’t believe in subscription fees or charging you for anything on our site. Make Lemonade is free – and always will be.
We are grateful for our relationship with you and the trust that you have placed with Make Lemonade. We will always strive to be the most transparent, trustworthy and reliable source for personal finance.
