About Make Lemonade
A better personal finance company
Our founder, Zack Friedman, has always worked in finance. However, one thing was never clear: Why is personal finance so complicated? Why is the process to choose any financial product so confusing? Isn’t there a better way?
Zack created Make Lemonade to simplify personal finance. Our strategy is simple: find high quality lenders, compare their rates and terms, and present them to you in an easy to understand way. But we don’t stop there. We also offer calculators, guides, tools and free content so you can find the right financial products for you.
Empower you to live a better financial life
Our mission is to help inspire you to make smart, fully informed decisions that empower you to live a better financial life. We believe in full transparency in the financial services industry. That’s one of the reasons we created Make Lemonade – to help level the playing field between large financial institutions and you. For too long, financial services have been tricky, costly and hard to understand. We’re here to change that. Plus, we love saving people money.
Here are a few ways we can help:
- We provide helpful financial tools and tips.
- We have the latest, updated reviews for leading financial products.
- We help simplify the student loan, personal loan and student loan refinancing process to save you time so you can find a lower payment.
- For your major financial life decisions, we want to help you get more for your money.
- We help you make better choices to pay down debt, improve your financial profile and achieve financial freedom.
Built on independence
How We Make Money
Built on transparency
We put you first and everything is free
We promise to put you first. That’s why we’re focused on making personal finance simpler and easier to understand. We’re on a mission to find great deals for your wallet. We’ll handle all the heavy lifting so you don’t have to. Simply put, we wouldn’t want it any other way.
And everything on our site is 100% free. All the tools, calculators, guides, resources and financial content is completely free for you. We don’t believe in subscription fees or charging you for anything on our site. Make Lemonade is free – and always will be.
We are grateful for our relationship with you and the trust that you have placed with Make Lemonade. We will always strive to be the most transparent, trustworthy and reliable source for personal finance.